Visual Identity of the Logo

Visual Identity of the Logo – IMST Bani Walid

The visual identity of the logo reflects a balance between tradition and modernity, with a strong focus on medical sciences and education. Its various elements work together to convey a sense of trust, knowledge, and progress.

1. Colors:

Dark Blue (Primary color of the inner circle):

• Meaning: Represents deep knowledge, stability, trust, professionalism, and academic authority.

• Suggested Color Codes: #003366 (Dark Navy Blue) or #000080 (Navy Blue), giving a sense of seriousness and importance.

White (Used for the inner graphic elements):

• Meaning: Symbolizes purity, clarity, truth, and new beginnings. In medical and scientific contexts, it reflects precision and cleanliness.

• Color Code: #FFFFFF (Pure White).

Red (Color of the two ribbons):

• Meaning: Suggests vitality, importance, energy, and passion. It may also symbolize health or emergency in the medical context.

• Suggested Color Codes: #CC0000 (Bright Red) or #FF0000 (Pure Red), adding visual impact and appeal.

Medium Blue (Outer frame color):

• Meaning: Bridges the dark blue and white, providing a smoother visual transition. It may also represent communication and openness.

• Suggested Color Codes: #3366CC (Medium Blue) or #4682B4 (Steel Blue).

Gray (Background color – not a core identity color but influences perception):

• Meaning: A neutral tone that allows other colors to stand out. It conveys professionalism and formality.

• Color Code: Depends on the specific shade used.

2. Typography:

Traditional Arabic Font (Top of the logo):

• Meaning: Reflects authenticity, heritage, and cultural identity connected to Bani Walid and Libya.

• Font Example: Could be a Kufic or clear Naskh style.

Modern Latin Font (IMST – Bani Walid):

• Meaning: Denotes modernity, global outreach, and ease of communication with an international audience.

• Font Example: Clean and simple sans-serif fonts like Arial or Open Sans.

Font for “Established” and the year “1982”:

• Meaning: A simple, clear font focusing directly on the historical information.

• Font Example: A straightforward sans-serif or serif font.

3. Graphic Elements and Details:

• Open Book: A clean and simple design emphasizing the concept of education and foundational knowledge of the institution.

• Conical Flask inside a Gear:

  • Flask: Represents laboratory sciences, chemistry, and scientific research—core to medical and technical fields.

  • Gear: Symbolizes technology, progress, and engineering—highlighting the technical aspect of medical sciences.

  • Combined: Reflects the integration of theory and practice in medical technical education.

• Circular Shape: Conveys unity, inclusiveness, and continuity.

• Two Red Ribbons: Strategically placed to highlight the establishment year and the Arabic name of the institution, adding visual dynamics and structured division.

• Star: May represent excellence, guidance, or another symbolic meaning specific to the institution.

4. Composition and Balance:

• The symmetrical arrangement of elements within the circle reflects order and professionalism.

• The balanced use of colors ensures visual appeal and prevents distraction.